About WavePath Consulting

Where Deep Tech Meets Go-to-Market Excellence

Our Philosophy

Jason Horiuchi brings over two decades of experience defining and launching high-impact semiconductor and connectivity solutions across global markets. From developing Wi-Fi/BT chipsets that scaled to $300M+ in revenue to securing design wins with Apple and Samsung, Jason helps bridge the gap between product capability and market demand.

Whether you're a wireless startup preparing for launch or a scaling business refining your GTM strategy, WavePath Consulting offers the technical acumen and product vision to guide you.

Our Process

Core Consulting Services:

Product Strategy & Roadmapping

Align technical architecture with market opportunity
Define 1–3 year rolling product line roadmaps
Develop business cases and value propositions for connectivity chipsets and RFICs

Go-to-Market (GTM) Planning

Launch playbooks for Wi-Fi, Bluetooth, and RF components
Messaging frameworks tailored for OEMs, operators, and ecosystem partners
Pricing strategy, packaging, and partner engagement

Technical-to-Business Translation

Translate complex RF/SoC features into business benefits
Build enablement tools for sales and FAEs
Create investor and partner pitch material

Competitive Landscape & Positioning

Conduct in-depth analysis of players like Qorvo, Skyworks, Broadcom, etc.
Identify unique differentiators across chip, module, or platform level
Guide product positioning for both mobile and non-mobile use cases

Deliverables Can Include:

MRDs/PRDs based on direct OEM input
Strategic product launch briefs
Feature-based pricing models
Executive-ready pitch decks
Win/loss analysis reports